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Budweiser Brewer to Relaunch Slimmer, $4.84 Billion Asian IPO


Budweiser Brewer to Relaunch Slimmer, $4.84 Billion Asian IPO

The world’s largest brewer is taking a second shot at listing its Asian business, seeking to raise up to $4.84 billion in Hong Kong, even as the city reels from a summer of protests and from trade tensions between the U.S. and China.

The regional unit of brewing behemoth

Anheuser-Busch InBev

BUD -0.68%

will begin taking orders Wednesday for its Hong Kong initial public offering, ahead of a planned listing on Sept. 30, according to people familiar with the matter.

The unit, Budweiser Brewing Co. APAC, plans to sell 1.26 billion new shares at an indicative range of 27 to 30 Hong Kong dollars (US$3.45 to US$3.84), raising 34 billion to 37.9 billion Hong Kong dollars (US$4.35 billion to US$4.84 billion), according to the people.

Smaller, but Faster-Growing

How Anheuser-Busch InBev’s new and old Asian businesses stack up, after the sale of its Australian operations.

Financial performance, 2018

In July AB InBev shelved an earlier attempt to list the business, after seeking to raise nearly US$10 billion, at a valuation of up to US$63.7 billion. It said market conditions were partly to blame, but some prospective investors and analysts pointed to its high valuation aspirations.

It is now marketing a smaller, faster-growing business that is more focused on China and other emerging markets, after selling its Australian unit—which had been part of the original listing plan—to Japan’s

Asahi Group Holdings

for US$11.3 billion.

The revised stock sale would be the world’s second-largest IPO this year, after ride-hailing giant

Uber Technologies

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’ US$8.1 billion market debut in New York, according to Dealogic.

The IPO implies a market value for the business of US$45.6 billion to US$50.7 billion, according to a summary of the deal’s terms seen by The Wall Street Journal, and implies a price of 33.8 to 37.5 times the earnings management estimates the business could make next year. AB InBev could increase the deal’s size to as much as US$7.4 billion if demand is strong, the summary showed.

East Meets West

Budweiser APAC has sharpened its focus on China and other high-growth markets in what it calls ‘Asia Pacific West,’ after selling out of Australia.

Shares by geographical breakdown, 2018

Social unrest, the U.S.-China trade dispute and slowing Chinese growth are threatening to tip Hong Kong’s economy into recession. Sometimes-violent protests have disrupted flights and road transport, denting the city’s image as a safe location and an international financial hub. The benchmark Hang Seng stock index fell in late July and August, but has since rebounded somewhat, leaving it basically flat for the three months to Monday’s close.

Many issuers are testing investors’ appetite in both the equity and bond markets in Hong Kong. The city’s exchange operator also made an unsolicited US$36.6 billion approach to buy the

London Stock Exchange

which the board of its U.K. rival turned down.

Last week, Chinese biotechnology company Shanghai Henlius Biotech Inc. kicked off an IPO in Hong Kong. Other prospective issuers include consumer lender Home Credit NV, which is looking to raise up to US$1.5 billion, and Chinese sportswear retailer Topsports International Holdings Ltd., which aims to raise about US$1 billion.

Write to Joanne Chiu at and P.R. Venkat at

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